Nowadays, artificial intelligent technologies are all in our hands, and we all make a modest contribution, sometimes consciously and sometimes unconsciously, in their further improvement. The increasing development, adoption and use of intelligent technologies and systems has shown that an algorithm is able to predict consumer’s needs, or furthermore wishes, or diagnose a disease with an accuracy rate beyond average natural human intelligence. While the use of artificially intelligent technologies and machines revolutionizes crucial sectors such as health, finance and banking and the economy and market needs, boundaries are still to be set. This paper analyzes ethical implications of day-to-day use of AI along with the need and steps towards human rights law to address AI impacts.