Akademia Nauk Stosowanych
im. Alcide De Gasperi
BOOK CHAPTER (230-250)
The right to life and health and the effectiveness of social campaigns to improve road safety in Poland
More details
Hide details
Among many areas of human activity resulting in the development of civilization, it is possible to identify those significantly threatening his health and life. One of them is increasing mobility, that brings many benefits, but also lead to high social, economic and environmental costs of road traffic. According to the current data provided by World Health Organization, road accidents are listed as one of the ten leading causes of death in the world. In order to protect human life and health, international organisations, national gov- ernments, actors and organisations undertake a number of actions aimed at changing the behaviour of road traffic participants. Initiatives aimed at motivating road traffic participants to behave correctly include social campaigns. In Poland there are many social campaigns for the improvement of road traffic safety At the same time, it should be stressed that the preventive nature of this type of action makes it impossible to assess its effectiveness unequivocally. The article presents the results of direct studies on the recognition of social campaigns for the improvement of road safety in Poland and the assessment of their actual influence on the improvement of safety by road traffic participants.
Ajzen I., From intentions to actions: A theory of planned behavior, [w:] J. Kuhl & J.  Beckmann (eds.), Action-control: From cognition to behavior, Springer, Heidelberg 1985.
Akbari M., The effect of motorcycle safety campaign on helmet use: A systematic review and meta-analysis, IATSS Research, (dostęp: 18.06.2021).
Black N., Evidence-based policy: proceed with care, „British Medical Journal” 2001, No. 323, s. 294–295.
Boulanger A. i in., Typology of Evaluation Methods: Current Practices and Campaign Evaluation; Deliverable 2.1 of Campaigns and Awareness Raising Strategies in Traffific Safety (CAST), Directorate-General for Transport and Energy, European Commission, Brussels, 2007.
Delhomme P. i in. (eds.), Manual for Designing, Implementing, and Evaluating Road Safety Communication Campaigns, CAST project, Belgian Road Safety Institute (IBSR-BIVV), Brussels, Belgium 2009.
Elvik R. i in. (eds.), The Handbook of Road Safety Measures, 2nd revised edition, Elsevier, Amsterdam 2009.
Gołaszewska-Kaczan U., Zaangażowanie społeczne przedsiębiorstwa, Wydawnictwo Uniwersytetu w Białymstoku, Białystok 2009.
Konstytucja Rzeczypospolitej Polskiej z dnia 2 kwietnia 1997 r. (Dz.U. z 1997 r. nr 78, poz. 483).
Mendelsohn H., Some reason why information campaigns can succeed, „The Public Opinion Quarterly” 1973, No. 37(1).
Morrison D.S. i in., What are the most effective ways of improving population health through transport interventions? Evidence from systematic reviews, „Journal of Epidemiology and Community Health” 2003, No. 57.
Nathanail E., Adamos G., Road safety communication campaigns: Research designs and behavioral modelling, „Transportation Research Part F” 2013, No. 18.
Phillips R.O., Ulleberg P., Vaa T., Meta-analysis of the effect of road safety campaigns on accidents, „Accident Analysis and Prevention” 2011, No. 43.
Pietrzak H., Prawo do życia, jego nienaruszalności i nie rozporządzalności. Aspekty prawno-karne, „Prawo Kanoniczne” 2013, t. 56, nr 2.
Tarczydło B., Kampanie społeczne w teorii i praktyce, „Studia Ekonomiczne” 2013, nr 157.
Vaa T. i in., Effects of Information Campaigns on Behaviour and Road Accidents: Conditions, Evaluation and Cost Effectiveness, Institute of Transport Economics, Oslo, 2004.
Vaa T., Phillips R. (eds.), Deliverable D1.3.Effects of road safety campaigns, CAST project, 2009.
Wypadki drogowe w Polsce w 2020 r., Komenda Główna Policji, Warszawa 202.
Journals System - logo
Scroll to top