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Wydawnictwo
WSGE
Wyższa Szkoła Gospodarki
Euroregionalnej
im. Alcide De Gasperi
BOOK CHAPTER (107-130)
Consumer sovereignty in choices of cable television offers as a special concern of human rights.
 
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Wyższa Szkoła Gospodarki Euroregionalnej im. Alcide De Gasperi w Józefowie
 
 
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ABSTRACT
The subject of research is a consumer sovereignty in cable television networks. The main purpose of the research is assessment of this phenomenon in choices of cable television offers in Poland and the world. The article attempts to identify material facts about the access to information and at the same time to propose solutions strengthening development of civic society and human rights in this respect. Understanding of reasons & conditions for current market status was also an important research goal. The article is based on widespread management & economics literature overview, desk research analyses in respect of business models and developments of cable television market as well as market research concerning customer sovereignty and consumer’s audiovisual content choices. In the framework of research was made also an expert analyses of cable television offers currently available on the market. The results of the analyses confirms, based on evidence gathered, that consumers are limited in their choices in case of purchasing audiovisual content in linear television services provided by cable tv operators. This set up has been built by years and has historical & global characteristics. The situation has not been changed in spite of technical capabilities provided by digitalization of tv signal. The main players of market are unwilling to change anything and in result customers are limited in their choices and cannot fully exercise their rights to free access to media content
 
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