Not only popular culture including musical and film industry as well as illegal copying and sharing of artistic pieces of work, books, albums, films are affected by the Internet piracy problem. It concerns various other spheres especially those of education of the Generation Net representatives. Creativity and imitation are presented along with the different network and information society challenges of nowadays. These challenges include exceptional Internet openness, huge possibilities of sharing information on the global scale as well as the issues of freedom and innovativeness as an opposite of imitation or even backwardness. The phenomena of network and network cooperation as well as the need of information surfing abilities development and awareness of high value of creative work and personal contribution into the common digital knowledge are emphasized in the paper. One must not only get, one ought to give also. Now it is almost impossible to combat the Internet entertainment trends that influence so much the education sphere. However there are also the positive effects of having an access to such an enormous resources database like Internet, that one should support, as well as creative approach to that access and active participation in the original collective knowledge and co-creativity